New role, new responsibilities, same face

It’s that time of year again! Well not really, but it’s that time of my career at least. For those of you keeping track I’ve been at EMC now for a bit over 4 years. I was part of the vSpecialist team for 3 years, and last year around this time I moved into the Office of the CTO (and from Stockholm to Boston with my wife). I’m now moving to yet another interesting opportunity within EMC, but perhaps not a role traditionally associated with EMC.

I’m sure you all have noticed the way our industry, your own job (if you work in IT) and even this blog have become more software focused. It’s not all about pushing, installing and running hardware anymore. It’s much more interesting than that. And you’ve probably also noticed the increased speed of which new software and gets rolled out. Not every year. Not every half year. Sometimes not even just once a month, but several times a week or even many times a day!

This has got me excited. I’ve been diving into the software-defined world for some time now, and that has gotten me to realize that we’re all going to be replaced by a small shell-script. Wait, no, that wasn’t it at all. It’s gotten me to a point where I see that software and the development of it as more important and interesting than ever. Yes, that’s the one.

The way we see software has changed a lot in the last few years. Boxed software has been replaced by downloadable versions. Packaged proprietary software has been replaced by open source projects on GitHub. It’s a more open and accessible software world than ever before, and we can all be a part of the community that drives this change.

This community is the reason why interesting projects like Docker and OpenStack have become large successes, both as top-of-mind products in their respective areas and technologies that are always evolving and fulfilling more and more of customer requirements. This community is what drives software development, and these projects wouldn’t be the same without it.


This is why I’m super excited to announce that I will from now on be a part of a great team of people who have the same drive and vision, and wants to be a part of something larger. We all want to be a part of the larger developer community, contributing, helping and driving innovation forward. I am joined by Brian Gracely, Clinton Kitson and Kendrick Coleman (with more coming) at EMC CODE, where my role will be a Developer Advocate. So what will I do there? Well, essentially:

As a Developer Advocate, I will be a passionate advocate for new technology in the outside world, as well as a vocal advocate for developers’ needs within EMC. I thrive on the cutting edge of technology and love seeing exciting, new applications and business that other developers are building. I will drive momentum for exciting new technologies through a variety of means. I will work with some of our most strategic partners who push our technology to its limits – and to make them successful as they build apps that showcase the potential of our APIs and products. I will be one of many public faces of EMC representing interesting products, speaking at conferences, on panels, at user groups, actively blogging & tweeting, and engaging with the larger developer community.

That means a lot more code, automation and EMC projects that will be published on GitHub and other sites which I think we will all enjoy. It’s going to be a really interesting mission, and one I hope you all will enjoy as I blog more about it.

And I want to talk to YOU if:

  • You have any interesting technology from outside EMC that you think would fit us
  • You have any interesting technology from within EMC that you think the world would like to see (code, blog, project)
  • You want us to speak at your next event
  • You have a great idea for a hackathon with EMC products

You can reach out to me at firstname dot lastname at emc dot com or on Twitter.

For more information about EMC CODE, I highly recommend reading Clinton Kitson’s excellent blog post on the team and the industry together with Kendrick Coleman’s journey here, and also visit our new team site at and follow the team on Twitter!

About Jonas Rosland

Open Source Community Manager at VMware
This entry was posted in EMC, Experiment, News, Predictions. Bookmark the permalink.

1 Response to New role, new responsibilities, same face

  1. Pingback: EMC{code} – What’s in the {}? | in the DC …

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